SEO KPI: 9 tools to optimize your SEO in 2024

You want to optimize your SEO KPI but you don't know which KPIs to analyze, or what tools to use?

Get ready to discover how our webflow agency SEO can propel your online presence and help you acquire the knowledge you need to successfully navigate this universe.

Welcome to the exciting world of optimization for search engines !

To start, imagine your website is a race car ready to conquer the Internet highway. To win the race to the top positions in search engines, you'll need the best tools under the hood.

In this article, we will reveal 9 SEO tools (free and premium) that will propel you to the top of the race.

Fasten your seat belts, because the top page of Google has never been this close!

SEO: What is it?

First, let's define SEO (Search Engine Optimization) or natural referencing. It is an essential discipline for anyone who wants Succeed on the web. It is defined as the set of techniques and strategies used to improve the visibility of a website on search engines, such as Google. 👀

However, SEO is not a simple task. It is a field in constant evolution, with changing rules and complex search engine algorithms. To be successful, you need the right tools to help you analyze, monitor, and optimize your site.

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In this article, we will therefore present 6 free tools and 3 paid tools that are essential to improve your SEO.

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Why do you need to improve your SEO?

Obviously, optimizing your SEO is of crucial importance for several reasons:

Online visibility

👁️ A good SEO strategy optimizes the appearance of your site in search engines. By improving the ranking of your site, SEO increases your online visibility, which means more users will see your site when they search for keywords that are relevant to your business.

Qualified traffic

SEO is, in essence, an “inbound” marketing method, which attracts on your site visitors are actively looking for what you offer. Visitors who come from organic searches are often more engaged and more likely to become customers, offering higher conversion rates and online business growth.

Credibility

Ranking at the top of the search results instantly strengthens your credibility. Users tend to trust the early results of their search. The importance given to relevance and quality by search engines like Google means that a good ranking is often perceived as a guarantee of the quality of the site.

Competitiveness

The online world is incredibly competitive. SEO is an essential tool to help you outperform your competitors in search results. Investing in a solid SEO strategy can enable you to demarcate and to get a head start on less sophisticated competitors.

Profitability

SEO is more profitable over the long term than other forms of marketing. Although SEO requires an initial investment, once you have achieved a high ranking in the search results, the organic traffic that it generates does not require regular advertising costs.

User experience

SEO is not limited to the use of keywords, it also takes into account The experience Global of the user on your site. A well-structured site, with a fast loading time and intuitive navigation, will be well received by Google and will appeal to your users, offering a better overall user experience.

Useful data

SEO analysis collects significant volumes of useful data. SEO analysis tools offer detailed insights into user behavior, site performance, and other vital information that can help guide your site's marketing strategy. Data collected through SEO can Guide important business decisions and help improve the performance of your site.

In short, SEO is essential for attracting traffic, gaining user trust, staying competitive, and growing your online business.

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What is an SEO KPI?

One SEO KPI (Key Performance Indicator in natural referencing) is a measure used to judge the success of initiatives taken to improve the visibility and ranking of a website in search engines.

These indicators can vary, ranging from the traffic generated on the website, to the average value of e-commerce orders, including the frequency of downloading a document or the number of interactions with a video.

Les SEO KPI are selected on the basis of their relevance to the specific objectives aimed at.

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Why are SEO KPIs important?

The importance of SEO KPI in online marketing strategy lies in their ability to guide and refine your marketing planning.

By precisely defining these indicators, it is possible to measure the effectiveness of your SEO strategy and to make adjustments if necessary.

Thanks to a dashboard summarizing these KPIs, it becomes easy to monitor the performance of your content and to react accordingly to maintain or improve the positioning of your site.

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20 essential SEO KPIs to track

Quantity SEO KPI

Organic traffic

Organic traffic is the number of visitors who arrive on your site without going through a paid advertising campaign, but thanks to natural search results. If this SEO KPI is high, it's a sign of good search engine optimization and quality content. If, on the other hand, this rate remains low, it may be appropriate to review your SEO strategy to improve your visibility in the SERPs.

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Session rate

Ce SEO KPI iShows how often visitors interact with your website through separate visits, which helps measure user engagement over time.

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Volume of users

Ce SEO KPI measures the total quantity of unique individuals who visited your website, offering an overview of the reach of your site with an audience.

Proportion of new visitors compared to returning visitors: This SEO KPI compares the number of first user visits to your site with those who come back, allowing you to appreciate the loyalty and attraction of new users.

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Source of visits

This key performance indicator identifies the various channels through which visitors come to your website, such as natural (organic) searches, redirects via links from other websites, social media platforms, or direct URL entries into the navigation bar.

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Impressions in the SERPs

The number of times your site appears in search results. The higher the number of impressions, the more visible your site is. However, a large number of impressions does not necessarily guarantee a higher click rate. It's helpful to optimize your title and meta description to attract and prompt action.

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Volume of clicks

Number of people who clicked on a result from the SERP that led to your site.

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Click-through rate

The click rate is the ratio between the number of times your site is shown in search results and the number of times it has been clicked. A higher CTR means that your site is attracting the attention and interest of users in the SERPs. It is obtained by dividing the number of clicks by the number of impressions.

High quality SEO KPIs

Bounce rate

Bounce rate is the percentage of sessions in which visitors don't engage with your page, for example by not clicking or submitting a form. A high bounce rate may indicate a lack of calls to action or a non-optimized internal network. For some pages such as landing pages, the objective is to have a low bounce rate to promote conversions.

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Volume of pages per session

Measuring the average number of pages viewed during a session allows you to know the level of user involvement. A high number may indicate that visitors are taking time to explore your site, while a low number could indicate a lack of interest or difficulty navigating your website.

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Average length of time per page

Page time is the average amount of time a visitor spends reading and interacting with a specific page on your site. Longer session time often suggests that your content is interesting and engaging for the user.

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SEO site performance KPI

Indexing pages

‍Page indexing refers to the process by which search engines collect, parse, and store data to make it easier to find information quickly and accurately. It is the way in which the search engine recognizes that a page exists and takes it into consideration in its search results.

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Crawl errors

Crawl errors occur when search engines encounter obstacles that prevent certain pages on your site from being crawled and indexed. It would be prudent to regularly audit and correct these errors to ensure perfect indexing.

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Page load time

This is the amount of time it takes for a web page to be fully loaded and displayed on the user's device. Load time is crucial for the user experience and can influence SEO as well as the site's conversion rate.

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KPI SEO conversion/relevance of pages

Internal networking

‍Internal networking refers to the links that connect the different pages of the same website together. A good internal network improves the user experience by facilitating navigation on the site and helps search engines to better understand the structure of the site and the relationship between the contents.

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External mesh

‍Unlike internal linking, external linking concerns links that point to pages outside the site or those from other websites. It makes it possible to enrich the information offered to the visitor and can contribute to the authority and reputation of a site in the eyes of search engines.

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Backlinks

‍Backlinks, or backlinks, are incoming links to a website or web page. They play a crucial role in search engine optimization (SEO) because they are considered a sign of a site's popularity and credibility in the eyes of search engines, and can positively influence a site's ranking in search results.

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Key words

In the field of SEO, keyword rankings reflect the position your website occupies in the search results for a specific keyword. A high ranking position means that your site is more likely to be found by users, but note that this SEO KPI may vary depending on the keyword and the level of competition in the domain.

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CA

It represents the total amount of sales of goods or services made by a business over a given period of time, usually over a year, quarter, or month, before any expenses or costs are deducted. Revenue is a key indicator of a company's commercial performance and is often used to measure its size and economic growth.

Conversion rate

The conversion rate refers to the percentage of visitors who complete a specific action. It is a major indicator that reflects the performance of your site in terms of transforming simple visitors into customers, or other valuable acts for your business.

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ROI (Return on Investment)

This is the net benefit obtained from your SEO efforts, compared to the initial investment. A positive ROI indicates that your SEO efforts are generating more revenue than they cost, validating the relevance of your SEO strategy.

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Example of SEO KPI to analyze according to the objective of your site

For example, if your site is a e-commerce site your main objective is the sale of your products, so you should follow various SEO KPI specific to electronic commerce.

For example, the turnover generated, a SEO KPI crucial, provides information on the financial value that your e-commerce site generated over a given period of time.

You can also track which product pages are visited the most, which will help you understand which products are getting the most attention and which pages may need optimization.

The average cart gives you an idea of the average value of each sale made, while the cart abandonment rate can help you understand when and why potential customers leave your site without making a purchase, valuable information that can inform strategies to improve conversion. 🛒

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While on a media site your goal could be to gain more subscribers.

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Therefore, the SEO KPI to follow would be different from those of an e-commerce site.

For example, the number of organic subscribers that shows how many people have subscribed to your content based on organic search results.

The ROI of SEO on this type of SEO KPI would also be essential for measuring financial benefits compared to the initial investment in SEO. You can also analyze the origin of subscribers to understand which sources generate the most subscriptions.

The time it takes to convert a visitor into a subscriber is also a KPI that can help optimize the conversion process.

Finally, the unsubscribe rate would be useful for understanding how many subscribers you are losing over a given period of time.
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9 tools to optimize your SEO KPIs

Now let's explore the tools that can be your valuable allies in dissecting these SEO KPI. These tools will help you to light the path towards improving your online visibility. So dive into the world of SEO tools to refine your strategy and get the most out of your online presence.

6 free tools

Google Keyword Planner

The Google Keyword Planner is a must for keyword research. Indeed, it allows you to find relevant terms for your content, to estimate the search volume and competitiveness of keywords, and to discover new keyword ideas. Note that this is the ideal starting point to build a solid SEO base.

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Google Analytics

Google Analytics is the web traffic monitoring tool par excellence. Although it also offers more advanced paid versions, it offers a powerful free version. You can use it to track your website traffic, analyze the demographics of your visitors, track conversions, and get information about the most popular pages on your site.

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Screaming Frog

Screaming Frog SEO Spider is a website audit tool that analyzes the technical structure of your site, identifies SEO issues such as broken links, duplicate content, and HTTP errors, and helps you optimize your site for better visibility in search engines. It is an essential tool for SEO professionals.

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Ubersuggest

Ubersuggest allows you to research keywords, analyze the competition, track the rankings of your keywords, and get content suggestions. It also provides an overview of the SEO health of your site.

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Yoast SEO (for WordPress)

If you use WordPress, the Yoast SEO plugin is a great free tool to optimize your articles and pages for search engines. It provides real-time recommendations to improve your SEO, including content structure, meta tags, and more.

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AnswerThePublic

AnswerThePublic helps you generate content ideas by showing you the most frequently asked questions from users on a given topic. This can help you create relevant content to meet the needs of your audience and improve your search engine rankings.

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3 paid tools

Ahrefs

Ahrefs is one of the most comprehensive SEO tools on the market. It allows you to monitor Backlinks, explore the competition, find relevant keywords, and track rankings. Link quality is an important factor for SEO, and Ahrefs helps you keep an eye on your backlinks and those of your competitors.

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SEMrush

SEMrush is a paid tool that offers a comprehensive suite of features for competitor analysis, keyword research, ranking tracking, site auditing, and much more. It helps you identify keyword opportunities, monitor competitors, and track your SEO progress.

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Moz Pro

Moz Pro is an advanced keyword research tool that offers a range of SEO features, including site exploration, keyword analysis, ranking tracking, and site audit. It also provides information on the quality of inbound links, which is crucial for SEO.

Conclusion

So we explored the art of optimization to improve your SEO and as you can see, SEO is much more than just an online strategy. It is a essential discipline that shapes your presence on the web. The importance of improving it cannot be underestimated. 🧑 ‍ 💻

But that is not all. We've provided you with an indispensable toolbox to improve your SEO KPI, whether they are free or paid tools. These tools will help you refine your strategy and get the most out of your online presence.

Finally, the SEO KPI Is the compass that will guide you to online success. So take control of your SEO strategy, explore new creative paths, and reap the benefits of your work.

Now you have the knowledge and tools to climb the rankings and maximize the value of your online traffic. So, embark on this digital journey and get ready to rise to the top of online research. 🧗 ‍ ♂️

Get help from SYNQRO!

🔵 Count on SYNQRO to guide you skilfully through the meanderings of SEO. Our team of experts is ready to enlighten you to solve the mysteries of technical optimization, create relevant content that makes algorithms tick or build a solid e-reputation.

Take up the challenge with us in order to tame the search engines and reach the top billing.

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