SXO White Paper: from traffic to customers
A page can rank first on Google and convert nobody. SXO combines SEO, user experience and conversion so that the traffic you earn turns into leads. This white paper gives the method, from reading search intent to the monthly testing routine.
What you will learn in this white paper
- 01Why traffic alone is no longer enough, and what SXO adds to SEO
- 02Reading a results page to understand what the visitor really wants
- 03The 7 mistakes that drive visitors away from a well-ranked page
- 04The SXO audit: crossing Search Console, GA4 and heatmaps to find high-potential pages
- 05Speed and Core Web Vitals: the thresholds to hold and the Webflow checklist
- 06The anatomy of a page that converts, mobile readability and measurement
25 pages, PDF format. Written by Synqro's SEO and conversion team.