Brand identity agency for B2B companies and consumer brands

A brand identity agency usually prices by scope, and we quote ours after a scoping call. Our projects range from €3,000 to €20,000 excluding VAT, depending mostly on the share of brand strategy and design, whether the identity needs a full redesign, and the website to build. Beyond the project, our yearly retainer ranges from $25,000 to $100,000, with our team acting as your outsourced tech, design and marketing team. You receive one fixed price and one calendar before kickoff, so the budget does not drift during creative rounds.

A full brand project takes 8 to 12 weeks from kickoff to launch, website included. The calendar sits in the scoping document with review dates booked upfront, because the usual source of delay is internal validation, not production. When a launch date is fixed, such as an event or a funding announcement, we plan backwards from it.

A brand identity agency designs how a company is recognized: logo, typography, color, graphic system and the rules that keep them consistent. The better ones start from positioning, so the identity expresses a decision rather than a taste. For a B2B company, the identity has to convince a buying committee. For a consumer brand, it has to earn trust on a product page in seconds. In both cases, the work is judged on clarity.

A brand identity agency designs the visible layer: logo, typography, color and graphic system. A branding agency also defines what the brand says and to whom, then deploys it. Synqro covers both, from brand strategy to the live Webflow website, so the identity always rests on a validated positioning. If your positioning is already sharp and documented, an identity-only scope can be the right call, and we will say so.

Hire a rebranding agency when the brand no longer matches the business: a move upmarket, a new market, a merger, a funding round or a new offer. In B2B, a practical signal is your sales team explaining what you really do on every call. For a consumer brand, it is customers comparing you on price alone. At that point the brand is costing you sales, and every quarter of delay adds assets that will need to be redone.

Yes. Alongside B2B companies, we build brands that sell to consumers. We created the name and visual identity of Parhel, a Paris eyewear brand, the brand identity of LM Factory, a high-end motorcycle equipment maker, and the strategy, UX/UI and Webflow site of Garden Reclaimer, a patented anti-mosquito device. We also built the Holovisio website.

Yes. We audit which assets customers recognize, keep what still earns trust and rebuild the rest. You change how the market perceives you without losing the awareness you already paid for, and without a disruptive rename for existing customers and partners. When a name truly limits you, we say so during the audit, with the reasons.

Not if it is planned. We map every existing URL, set 301 redirects, keep the pages that rank and update structured data so Google, ChatGPT and Perplexity connect the new brand to the old one. Search and GEO foundations are part of the website scope from the first workshop, not an afterthought at launch. We check Search Console daily during the weeks that follow the switch.

Yes. Synqro is a Webflow Premium Partner, the highest tier of the Webflow partner program. The team that designs your identity builds the site, on a documented design system your marketing team can run alone, with SEO foundations in scope. Nothing gets lost between a brand studio and a separate web supplier, and your team is trained on Webflow before launch so new pages stay on brand.

You judge a rebrand on signals agreed before kickoff, not on applause at launch. We usually look at how often sales still edits the deck, how prospects describe you on discovery calls, win rates against named competitors, branded search and direct traffic in Search Console and GA4, and how ChatGPT and Perplexity summarize the company. Measure the same signals before launch, so the comparison is honest.