Muchbetter from 2025
Training enterprise sales teams at scale
Founded in late 2023, Muchbetter trains sales teams with AI: virtual customers realistic enough to rehearse objections, discovery and pitch before the real meeting.
The product was already convincing large accounts. The brand was not. Its identity still looked early-stage while its buyers were corporate sales and learning leaders, and a funding round was on the horizon.
Muchbetter partnered with Synqro to rebuild its brand from the logo up, redesign the way its product is shown, and launch a Webflow site structured for SEO and GEO. The company has since raised €4M, and its team now runs the site and the identity on its own.
An identity built for the enterprise
We redesigned the logo and rebuilt the brand around a new creative concept. The aim was a more recognizable, more professional identity, credible in front of corporate buyers and investors, and simple enough for the team to extend on its own.
Making the product worth showing
The product worked, but it did not show well. We redesigned its interfaces for the website, including animated product visuals, then worked on the product interface itself so the experience matched the brand.
A site designed for corporate buyers
We designed and developed the new site in Webflow, with a positioning built for large accounts. Every page was made to be edited by the Muchbetter team, which uses the site daily and fully owns it.
Structured to be found
In a second phase, we moved to marketing. A targeting strategy shaped the site architecture, and a full keyword study refined it for search. We then extended the work to GEO, so Muchbetter also surfaces in AI-generated answers.
