Qobra from 2024
Leading commission management across Europe and the US
Founded in 2020 by Antoine Fort, Tanguy Moullec and Axel Poitral, Qobra automates commission management for sales teams, replacing spreadsheets with a platform that finance, sales and HR can all trust. More than €1B in commissions has now been certified on it.
Qobra first came to Synqro to build the website for its rebrand, at a key moment in its fundraising journey. Since then, the company has become a leader in its category in Europe and the US.
Two years on, we work alongside Qobra as a long-term partner, running recurring CRO projects and building the new pages, tools and funnels each stage of growth calls for.
Explore the collaboration
- 01Building the rebrand
- 02Converting at every stage
- 03Keeping pace with the product
A website for a new brand
Our collaboration began with the development of Qobra's entire website, built in Webflow to carry its new brand made by Bruno. The site had to match the ambition of a company preparing its next stage of growth, and give the marketing team a solid base to build on.
Conversion as an ongoing practice
After launch, the work did not stop. We run recurring CRO projects with the Qobra team, creating new landing pages, testing journeys and adding features to the site as priorities evolve.
Turning value into numbers
We built a ROI calculator that lets prospects estimate what Qobra is worth to their own business. It turns a product promise into a figure a sales leader can take to their CFO.
New funnels for new audiences
As Qobra opened up to a new target, we designed and built dedicated sales funnels, with their own messaging and journeys, so each audience finds the path that fits its needs.
Launching the AI features
When Qobra released its new AI features in 2026, we created a funnel dedicated to them. Two years into the collaboration, we keep evolving the site at the pace of the product, as a partner for the long run.
