Sleeq from 2025
From TikTok agency to worldwide cultural impact
Founded in 2021 by former content creators Adrien Caupin and Antoine Gaudefroy, Sleeq emerged at the exact moment TikTok was reshaping the rules of attention. The founders saw the opportunity to connect brands with creators before most of the market did, and Sleeq became the leading TikTok agency in France.
Its projects soon went far beyond a single platform. Sleeq was running global influence campaigns, and set itself a new ambition: to break into the US market and grow its revenue tenfold.
Sleeq partnered with Synqro to rebuild its brand, design and develop its website, and lead a multilingual SEO and GEO strategy. Within a year of the relaunch, its revenue has tripled.
Explore the collaboration
- 01An identity built for authority
- 02Letting the work speak
- 03Growing beyond France
An identity with the confidence of a market leader
Sleeq had outgrown its TikTok roots and needed a brand with the authority to match. We built a more assertive identity around a single element: a badge inspired by the notification dot, both a signal and a mascot that gives the brand a human face.
The palette stays premium and restrained, with black, white and Sleeq's signature fluorescent yellow.
A website where the work does the talking
Sleeq's projects speak for themselves, in craft as much as in business impact for its clients. We designed and developed the site around them, so every case study carries the pitch.
The launch made noise across the industry, and the site went on to win an award.
Building visibility in the US market
Alongside the rebrand, we built a multilingual SEO and GEO strategy to support Sleeq's move into the US, and the work continues today on multilingual acquisition.
Sleeq is gaining positions in the US and winning major accounts. Within a year, its revenue has tripled, driven by the new positioning as much as by the site.
