Skip to content
Circul'R

Circul'R from 2026

Building a strategic and lasting advantage

Founded in 2016, Circul’R helps companies move from linear models to circular, resilient and resource-efficient ways of operating. Its conviction is simple: the circular economy is not greenwashing, nor a line in a CSR report. It is a strategic advantage.

Circul’R partnered with Synqro to carry that message across every touchpoint, from brand to website to sales materials, and make it land with the leaders it needs to convince.

A brand as dynamic as the team behind it

We redesigned the logo and its variations, and created a modular pattern the team can adapt on its own, within the brand rules, through a tool we built for them. Vivid colors keep the identity dynamic, while a corporate tone of voice speaks the language of the executives Circul’R advises.

The imagery stays anchored in reality, with aerial views that show circular transformation as something concrete and operational. Never as a green promise, always as a business decision.

Interact with me — Circul’R motif generator (opens in a new tab)
Aerial view of a container ship and a tugboat at sea

Putting consulting at the heart of the story

Circul’R was often seen as a business club, while consulting drives most of its revenue. Leading with consulting was also the clearest way to present circularity as a strategic choice rather than a statement of intent. We reorganized the hierarchy of services and expertise accordingly, with the club in support.

The same message runs through every material we redesigned, from pitch decks and sales presentations to social media posts: circular economy as a lever for performance, wherever the brand appears.

Two Circul’R website cards: an invitation to join the Circul’R Club and a “Schedule a meeting” call to action
The word “Consulting” on a blue Circul’R gradient
A Circul’R story on a phone: “Circular Invest Venture Spotlight” at ChangeNOW, Grand Palais, Paris

A website built to generate business

We designed the conversion journeys and an SEO and GEO strategy set to become Circul’R’s first acquisition channel, then developed the entire site. The team was trained and now runs it on its own.

The launch created real momentum around the brand, and qualified leads came in soon after. We keep coaching the team on SEO and GEO as it scales.

  • The white Circul’R logo over wind turbines in a field
  • Specimen of FS Benjamin Book, the Circul’R typeface: “AaBb”
  • Six colleagues posing together around a table in an office
  • Circul’R gradient pattern annotated Robustness, Competitiveness and Impact
  • A Circul’R printed report lying on the corner of a wooden table
  • A conference stage screen showing the Circul’R slide “Enhancing performance through circular economy.”
  • The Circul’R app icon on a dark background
Circul’R billboard in a station: “Circulaire. Robuste. Compétitif.”
A Circul’R Club badge for Hortense Brunier on a wooden table

Discover more projects

See all projects in Consulting

Let’s build something great

Book a call