GEO agency: your brand on Google and in AI answers

A GEO agency makes AI assistants find, understand and cite your company. In practice: technical SEO so engines can read the site, service pages that answer buyer questions in their first lines, consistent company facts across the web, mentions on the sources assistants trust, and monthly tracking of a fixed prompt set in ChatGPT, Perplexity, Gemini and Google AI Overviews, read next to rankings and leads.

An SEO agency works to rank your pages in search results; a GEO agency works to get your brand named inside AI answers. The work overlaps heavily, because assistants lean on pages that rank and on sources that mention you. GEO adds entity work, answer-first writing, third-party mentions and citation tracking. We run both in one plan and one report, so nothing is paid for twice.

Technical SEO makes the site readable and fast for search engines: indexing, structure, speed and structured data. On-page SEO works on each page’s content: target query, headings, copy and internal links. Off-page SEO builds the site’s authority from outside: backlinks, mentions and reviews. The three work together, and the audit shows which one holds your site back most today.

Largely, yes. GEO (generative engine optimization), AEO (answer engine optimization) and LLM optimization describe overlapping work: making a brand visible and accurately described in AI-generated answers. The labels differ by vendor more than by method. What matters is the substance behind the label: crawlable pages, clear answers, a consistent entity, trusted third-party mentions and a measurement plan you can check every month.

Our SEO and GEO services start at €1,000 per month and go up to €5,000 per month, excluding VAT. Where you land depends on the size of the site, the number of markets and languages, the volume of content needed and how competitive your category is. The audit is quoted separately, and the monthly scope is fixed in writing after it, so you know what ships each month before you commit.

Timelines depend on where the site starts. Technical fixes usually show in Google first; new pages take longer to reach their positions, and AI citations follow the same sources. For Utopia, SEO traffic doubled in 2 months, but every site starts from a different place. We set a baseline in month one and report against it.

Check five things. It starts from technical SEO and content, not only from AI. It tracks a fixed list of prompts, the same one every month. It ties rankings and citations to leads, in GA4 and Search Console. It knows which third-party sources matter in your industry. And it promises no rankings: a guaranteed first position is a red flag.

Yes, from day one. A redesign often changes URLs, structure and content, and that is when sites lose the most traffic if nothing is prepared. We inventory indexed pages, map every old URL to its destination, set up 301 redirects and monitor Search Console after launch. Done well, a redesign is also a chance to gain rankings.

We measure AI search visibility with a fixed set of buyer prompts, run every month in each assistant and tracked in Otterly.ai. For each prompt we log whether you are named, whether you are cited with a link, how you are described, which competitors appear and which sources were used. We read it next to Search Console and GA4, including visits referred by assistants, so changes can be tied to what we shipped.

No. Nobody controls what an assistant says, and answers vary from one run to the next, so an agency that guarantees citations is guessing. We control the inputs: a site engines can read, pages that answer well, consistent company facts and mentions on trusted sources. Then we measure the output against the same prompts every month, and change the plan when the data says so.

Not as a first priority. Google states that its AI features need no special markup beyond what makes a page eligible for Search, and llms.txt is still a proposal with uncertain support among assistants. Start with visible, well-structured answers, accurate Organization and Service schema, and verified crawler access. An llms.txt file can come later if it is cheap to maintain; do not expect it to change answers on its own.

Yes. Our history is B2B, but the method works the same for brands that sell to consumers. Les Fermes de Marie, a luxury hotel group in Megève, gained +400 daily clicks and 49K new users in 8 weeks after our SEO audit and technical work on Webflow. For online stores, the plan adds product and category pages, Product schema and buying-guide content.

Yes to the first, no to the second. We work in English with companies and brands in Europe, the US and the UAE; our company is registered in Dubai and our production team works from Paris. We move fastest on Webflow, where we ship changes ourselves as a Webflow Premium Partner, and we brief your developers precisely on WordPress, headless and custom stacks.